By Ashley Stowers
After reading the title of this post you may be asking yourself “what the heck is gamification and how is this relevant to my company?” Well, gamification can be used by businesses to improve employee engagement and motivation to improve results and solve problems. Technology Advice, describes gamification as the application of game elements to non-game contexts – taking the elements we like about games and applying them to real-world scenarios to make them more interesting and engaging.
“But why would I want employees playing games at work?” you may be asking. Well, gamification has been proven to increase engagement, efficiency and morale, and the positive feedback users receive helps build motivation.
Examples of gamification used in a business environment can be points systems that track completion of certain tasks like on-boarding or compliance training, volunteer or charity events or contests, training and up-skilling, or even an update on the old-fashioned sales board. Points can be spent on either real life or virtual goods, depending on what your company chooses to offer as an incentive (it may be the glory only!).
Rewards don’t have to be just for employees either! Implementing a customer loyalty program is another example of gamification.
Characteristics of a good game can be translated to the workplace.
Whether you’re aiming to improve sales results, increase productivity or improve on-boarding success, the way you plan and structure your game (or gaming elements) is critical to ensure it’s both understood and adopted. Your game doesn’t have to be high-tech or costly, but be sure to include these key elements.
We’re currently seeing some of our customers implementing gamification techniques and tools such as wall-mounted KPI dashboards to encourage productivity and create a fun motivated team environment.
Do you currently have or plan to implement gamification techniques in your workplace?